AgroFresh stresses the importance of actively managing total operations from harvest to consumer to deliver a superior fruit-eating experience and gain repeat business.
Nick Sanders, commercial manager for ANZ says there’s a tendency to think about post-harvest management in term of a storage-only process, when it’s only part of the equation in terms of delivering maximum consumer satisfaction.
With SmartFresh™ fruits are able to be harvested successfully much closer to tree ripe, and it gives users more time for packing and finding markets, without compromising the consumer’s eating experience.
Initially SmartFresh was seen only as a complementary storage technology, but it has proved its value in controlling some storage disorders, like superficial scald, as well as helping to reduce storage-related energy costs for both RA and CA.
AgroFresh has been keen to work alongside individual customers throughout their business—in places like the packing shed—to identify and help them resolve issues and challenges.
Contact Nick Sanders
Commercial Regional Manager
For more information, see Tree Fruit Jan 2017
